Well actually, "No!" means no in any language but in this case, my "No!" brought in some extra business. Use this accidental strategy to scrape [accidental] business from your neighborhood [unintentional] spammers...
As I was cleaning up my inbox, I came across an email I received and responded to last month regarding a 'weird' request. I say weird not because it doesn't happen often, but weird because "Robert" took the time to craft some halfway decent (albeit lacking in the persuasion department) email but then dropped the ball on so many other fronts.
Anyway, he requested I link to his discount perfume site and because I actually have a site (somewhere on my server!) dedicated to perfume, I bit. I read his email in it's entirety because I thought it was related to that site and quite honestly, I didn't remember the domain name and needed the reminder. [-:
...so as I read along, he's trying to get a link from SWISSLOGIC, a site dedicated to web design. I gave him the benefit of the doubt and expected to see some logic behind the request but nope! None there. It was the normal "link to me on your main page and I will link back to you on some obscure page deep within my directories and this will benefit us both!"
LOL! Well, I decided to write back and scored myself some new clients. You're free to copy what I've wrote and use it (of course you'll need to modify it a bit to make it your own):
Robert,If you found this useful, Digg, Stumble or do whatever it is you kids are doing these days! Also let me know if you're using this and your results. Best!
We will not add a link to your discount perfume site for two reasons:
We are a web design and application development firm. Linking to your site implies we built it and if we did, your perfume site would look more like the Nussberger Collection website (a website we built a few years back that still looks relevant, sexy, credible and chic). People will go to you for cheap perfume but they don't want to think of themselves as cheap. Your site needs to make people feel good about shopping with you.
Regarding the benefit of linking to you, the reality is that because we’re not a perfume or even fashion related website, reciprocal linking will neither pass your site nor ours any significant "link juice". In fact, linking to each other in reciprocity will likely harm the way Google and the other major search engines view our sites and rank us.
If you genuinely want to optimize your standing with the search engines and positively influence your positions / rankings, I suggest manually reaching out to relevant websites and sending non-automated and highly targeted emails to the site owners. To let the readers know there is genuine interest and legitimacy, you'll want to include the following in these emails:
...just to name a few. Linking is arguably the most important aspect of "positioning" but it only works when done right and much like everything else, doing it right will be time-consuming... but it's 110% better than the strategy you’re currently employing.
- Address the site owners by name;
- Let them know you’ve actually visited their site by commenting on something you couldn’t have known otherwise; and
- Point out how the link relationship will help you both (genuine knowledge and honesty is key here, chances are the more knowledgeable the person at the receiving end, the more benefit you'll receive from the link)
My company provides these services. We also work with creative firms and ad agencies as well as marketing communications firms and individual website owners. If www.TheirDomainAddress.com is your site, I strongly suggest you update your strategy and consider a basic website redesign. If you're managing this website for someone else, you need to improve your strategy immediately if you want to start getting real results. I’m open to creating a special arrangement with you for multiple sites.
Either way, call me. This is my direct number: (305) 926-5240