How To Double Your Business By Cloning Your Top Clients
Are you ready for the secret? There are two parts to it. First you have to ask. Second you have to ask often.
Here is a list of great referral marketing ideas:
- Referral research method
- Getting Married philosophy
- Non- verbal referral communication
- Up front referral business
- Competition target method
- Clone your best clients method
- Centers of influence referrals
While clients are happy with the services they receive, you would like to interview potential prospects to conduct research on what our marketing, communication and advice that you help people with and the perceived value. Ask them for names of people in your unique profile purely to do market research.
You want to let them know that it will greatly help identify and target your ideal prospect. Then call these referrals and you will be amazed at the amount of
information you can gather about your target market.
How they network, the clubs or associations they belong to the type of advisors they work with and how they network. Along the way the people who you conduct research on may provide referrals to you directly.
The next referral strategy is the getting married philosophy. Think for a moment if you were to marry someone new, who would you want to meet that is associated with that person to find out more about them. First you may meet their parents ( a movie was made about this), you might want to meet their friends, colleagues at work and possibly their neighbors.
We’ll ask your client, 'Now that you have become a client of ours, have you talked with anyone in your family, at work or your friends about us'. Chances are if they just moved a large investment account to you, they at least tell their best friends.
In their center of people close to them they have the ability to send friends and family your way as referrals. Talking about it up front may make it easier to refer these people to you. You can ask if any of these people, family, friends, colleagues at work should need your help that you are more than happy to accommodate their needs. While they might not fit your ideal profile, usually birds of a feather flock together and their friends will be similar to their profile. Get married to your clients. At least help the people around them.
...keep reading at Financial Advisor Marketing
Share and Enjoy: