The perils of doing your own search engine marketing (SEM)


Why Did Google Bury the Web's Oldest Entertainment Publication?

UPDATE: Roughly two hours after this post went live, Google re-enabled Studio Briefing's ad serving, without explanation. Irwin still wishes he knew, specifically, what he did wrong. But for now, he says, "we're back in business."

For all its claims of neutrality, Google certainly didn't seem very objective when it delisted Studio Briefing, dealing a huge blow to the Web's oldest entertainment publication.

Since launching its own site in April, Studio Briefing--a Variety-style news service that's been sending emails since 1993--had been buying ads from Google AdWords and promoting ads from Google AdSense. Then in September, without warning, owner Lew Irwin received a boilerplate notification from Google that its ads had been "disabled"--thereby eliminating a potential revenue stream--because the site did not comply with Google policies. The search titan also diverted its spider, which meant Studio Briefing posts wouldn't appear in Google search results.

...keep reading at Fast Company

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The media loves this car


What Does the GM CEO Shake-Up Mean for the Volt?

The latest--and perhaps most hazardous--roadblock on the Chevy Volt's journey to a car dealership near you might just be the unexpected resignation of General Motors CEO Fritz Henderson. Henderson has only been running the bankrupt corporate giant since President Obama and his Presidential Task Force on the Auto Industry ousted Rich Wagoner in March. Back then conservatives and unreconstructed free marketers howled at the White House's intervention in corporate affairs--and no doubt Fox News will be dusting for any White House fingerprints in this latest switcheroo. But The New York Times reported that Henderson's dismissal was a "board-led" decision. If nothing else, this expresses quite eloquently what Detroit thinks of Obama's pick.

...keep reading at Fast Company

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Good cast + minimal marketing = great buzz


Youth In Revolt - Official Movie Trailer (starring Michael Cera and Zach Galifianakis)

...keep reading at [--INSERT_SOURCE_HERE--]

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